What I’m about to share with you cost me a fortune; my money, my time, my life, traveling from the East to Lagos just to attend. I’m not sold to materialism because no amount of freebie will outlive this knowledge; not free recharge card, nor stuff. So, this is my New year gift to you.
I attended a class held by Joy Isi Bewaji tagged the Business of Writing. It was one of the highlights of 2018 for me. There were several lessons but I will share two of it and do my best to explain it to you in a few words. You can’t find it in any text book or school curriculum. If you write, or aspire to, then this is for you.
Lesson 1: YOU MUST CONSISTENTLY PROMOTE YOUR PERCEPTION:
I understand the controversy over Linda Ikeji’s publication surrounding the birth of her child. It’s because that post was not consistent with people’s perception about her; Celibacy. When it comes to Art, perception is more important than reality. We really don’t want to smell your fart unless it has a role to play in marketing your brand. Nobody needs to know your dirty little secrets.
As a writer, you either do pretty or pretentious. You can’t do both. Unfortunately, you can’t keep up with your own lies. Nobody wears a mask for long without getting confused as to which is their real face. So you might as well write your truth. You have to write from a place of conviction. This brings us to the second lesson;
Lesson 2: LET GO OF EVERY INHIBITION:
Yemi Alade once said; “Art chose me, I didn’t choose it.” The day you answer to the call of art, you must begin to fight for your freedom; freedom from all entitlement. Those entitlement inhibit you. Family, friends, colleagues and church people. If you are always thinking about what they will say, you are not ready to do art. You cannot be a good writer if you are inhibited. It makes you inconsistent with your voice.
The average man is afraid to think rebellious. Afraid of people who are not even seeing his mind. But you are not average. You have been chosen by the ancient gods of Art. Be bold. Ink your conviction.
I officially welcome you to 2019.
We are going to be having a class soon. The first of it’s kind.
Welcome to Our Year of Exponential Impact.🤝